Daily Star
LUNCH-BOX JURY
(Loin King Poster)
HUNK IN TRUNKS: That poster
(Eva Picture)
BRA-VO: Eva's Wonderbra ad
By: Jenny Eden, Showbiz Reporter
A RAUNCHY poster advertising men's undies has been banned...because the
model's lunchbox is too well-packed.
The makers - called Brass Monkeys - have been told to shrink the hunk's
assets. And campaign sloganss Full Metal Packet and The Loin King have been
branded too near the knuckle for street billboards. Furious knicker bosses
have accused the Advertising Standards Authority, which allowed Eva
Herzigova's "Hello Boys" Wonderbra ads of double standards.
Kevin Higgs, managing director of Brass Monkeys, branded the decision to
ban their poster "a load of balls".
He said: "If it was female underwear, it wouldn't be a problem.
"You can have boobs anywhere you want but the ASA seems to think women in
Britain can't be trusted to look at a man in a pair of shorts.
Cheeky
"We sell underwear, what else are we supposed to put on our posters? This
isn't offensive, it's just a bit cheeky."
The saucy shots have already appeared in glossy fashion magazines.
The model in the as, singer Kelly, admitted: "It's all me in the pictures -
I even had to take a cold shower to calm things down before the shoot."
But a spokesman for the ASA said the picture was likely to cause offence.
