The Advertising Standards Authority of the United Kingdom claimed that the model in the Brass Monkeys posters was "too large", and effectively banned the campaign. Brass Monkeys called the decision sexist, as well-endowed girls are mostly used in women's underwear advertising without any fuss. The British media got their hands on the story, and the debate raged for weeks. Check out the articles and judge for yourself whether there are double standards at work when it comes to a pair of Brass Monkeys or Eva Herzigova's.
"TOO LARGE" MODEL SWAPPED FOR LIGHT BULB IN NEW AD
True to form, Brass Monkeys' latest press ad and poster ignores all conventions. No bodies, no ice cream, but plenty of in-yer-face and in-yer-and-oh!
After their last debacle, when the Advertising Standards Authority in the UK complained that the model in "The Loin King" execution was "too big", Brass Monkeys has opted to drape their product around a light bulb. A rather large light bulb. But not too large as to cause offence. However, bulbs can be construed as quite a turn-on. The caption "Laid in Britain" emphasises brass Monkeys' Made in Britain heritage (not too many labels can claim that these days).
The ad was initially due to run in the style press in the run up to Christmas, and will go on to posters in the London, UK, area after Christmas.
Oooooh missus!
So you can imagine how they felt when this one came out...
True to form, Brass Monkeys' latest press ad and poster ignores all conventions. No bodies, no ice cream, but plenty of in-yer-face and in-yer-and-oh!
